Twitter Goes Public: 21 Things You Should Know

Twitter Goes Public: 21 Things You Should Know

Twitter’s going public today, November 7th, 2013.

There’s been a great deal of enjoyment leading up to the biggest Internet IPO since May 2012, when Facebook went public. That day was a headache for Zuckerberg and Co., as prevalent need caused glitches that left financiers unsure whether or not their transaction went through. Facebook’s stock suffered, but has actually been skyrocketing for the last Twelve Month.

Will Twitter do the same?Nobody understands for sure– however the financial world has actually been abuzz with speculation since Twitter’s IPO filing last month. The SEC filing revealed previously secret details, like specific income and development numbers. Twitter excitement has actually reached a frenzied level in the last couple of days. Investor interest has actually spurred last minute rate hikes up to $ 26 per share and it’s been reported that banks underwriting the IPO have actually received so much interest they’ve had to close their books.

All this for a business that hasn’t ever turned a revenue? I enter the juicy details of Twitter’s highly expected IPO below.

What You’ll Discover:

  • How Much Twitter Earns Per Tweet
  • How Twitter’s value compares to Facebook and LinkedIn
  • Just how much Co-Founder Jack Dorsey Stands to Gain
  • How Twitter’s IPO will be Various than Facebook’s
  • Whether or Not to Invest

21 Things to Called Twitter Goes Public

Twitter IPO Post Image

# 1 Earnings is Real and Growing

Twitter exposed that they’ve already earned $ 422 million in the very first nine months of 2013. That’s more than double their profits from the exact same period the year before. They’re on rate to make over $ 600 dollars in 2013.

Twitter’s sales are projected to rise 53 % next year to $ 950 million according to a quote from the business’s bankers.

# 2 But Twitter has Never Seen Earnings

In 2011, Twitter lost $ 128.3 million dollars. In 2012, they cut that number to $ 79.4 million. Given that it’s beginning in 2006, Twitter has lost a massive $ 418.6 million.

The great news is that revenue growth is outpacing expenditures by an aspect of 3. According to the Wall Street Journal, between 2010 and 2012 Twitter’s income increased 1,021 % and expenses rose only 311.5 %. Still, they aren’t expected to see an earnings up until 2015.

# 3 Practically All that Money is Originating from Ads

“We produced 85 % and 87 % of our revenue from marketing in 2012 and the 6 months ended June 30, 2013, respectively.”

– – Twitter, in IPO Filing

Already, “significantly all” of those promoting dollars originated from 3 sources: promoted tweets, promoted patterns, and promoted accounts.

In the future, more of that money might come from inline ads. Twitter is likewise looking to improve their ad profits in the coming years by becoming more visual and more mobile.

# 4 75 % of Active Twitter Users are Mobile

According to the IPO, 3 out of four Twitter accounts are accessed through a cell phone or tablet.

This bodes well for Twitter, offered the rise of mobile web. According to Salon, worldwide mobile marketing income almost doubled from $ 5.3 billion to $ 8.9 billion from 2011 to 2012.

# 5 But Only 65 % of Ad Revenue originates from Mobile

Twitter makes less cash from their mobile users which’s something they’ll be wanting to surpass as they make a push for profitability in the coming years.

# 6 Twitter has 230 Million Active Month-to-month Users

Twitter Population Brazil

If Twitter’s users were a nation, it would be the 5th most populated in the whole world– in between Indonesia and Brazil.

# 7 About 25 % of Twitter Users are American

Twitter was founded in San Francisco, however today the vast bulk of Twitter users live outside the States. 49.2 million Americans make use of the service compared to over 169 million internationally.

Of those global users, about 15 million reside in the UK. With a populace of about 63 million, that means practically one in every four people in the Uk utilize Twitter. In the United States, that figure is lower (about 1/6).

# 8 They’re Sending out 500,000,000 Tweets Each Day

That amounts to 5,787 tweets per second.

# 9 For each 1000 Tweets, Twitter earns about 75 cents

The numbers are higher in the United States, where Twitter gets $ 2.17 per 1,000 tweets. Worldwide, it’s a paltry $ 0.30 for 1,000 tweets.

This an important lesson in online business. Everyones are produced equivalent, however some web visitors deserve more marketing dollars than others. Targeting an audience in the United States or other upscale countries will lead to higher profits per visitor.

# 10 There are More Tweets than Individuals

Considering that 2006, there have actually been over 300 billion tweets. That makes the world populace of 7.12 billion individuals look pretty measly in comparison.

# 11 Twitter is Growing Faster Worldwide

planet earth

According to Twitter’s IPO filing, they’re growing at a rate of 35 % in the US and 47 % worldwide. This trend is anticipated to continue, as international markets are significantly less saturated.

# 12 Twitter’s Stock Ticker will be TWTR

Simple and to the point, this ticker is reminiscent of the company’s original name: twttr.

# 13 Twitter’s IPO Values the Business at $ 18.3 Billion

That might seem like a lot for a business that’s never turned an earnings– and it is. However it’s still about rather a bit less than the value of LinkedIn ($ 26 Billion) and Facebook ($ 120 billion).

# 14 Demand for Twitter Stock has actually been High

“Banks financing the IPO told investors that the order book closed Tuesday early morning, earlier than anticipated.” U.S.A Today describes thisas “a bullish indicator.”

At first, Twitter was going to be selling its shares at $ 17-$ 20. However after getting a warm pre-IPO response from investors, that on Monday, November 4th Twitter raised the price to $ 23-26 per share. Lastly, the night prior to their market debut, Twitter settled on the high-end:$ 26/share. That indicates they stand to raise about $ 2.1 billion from the sale.

# 15 Twitter’s Selling Less of Itself than Facebook

Twitter’s IPO is the biggest Internet IPO given that Facebook, however it’s still much smaller sized than it’s social networks competitor. Facebook sold 421 million shares at $ 38 each. Twitter is offering just 70 million shares.

Less public shares implies that the IPO will not raise as much cash, however it’s likewise much safer and makes sure a higher degree of control for the existing owners.

# 16 Former CEO Williams Stands to Gain Over $ 1 Billion

Here are some noteworthy Twitter stockholders:

  • Evan Williams, Creator and Former CEO– holds 12 %
  • Peter Fenton, Board Member– holds 6.7 %
  • Jack Dorsey, Creator and Chairman– holds 4.9 %
  • Richard Costolo, Current CEO– holds 1.6 %

Jack Dorsey ownership of Twitter will be worth well over a half billion dollars.

# 17 Current CEO Richard Costolo’s Income is Just $ 14,000

Do not shed any splits for the individual: he made $ 11.5 million in 2012 and his stock is approximated to be worth about $ 200 million.

# 18 Twitter will be Traded on NYSE

nyse twitter ipo

Nasdaq is “innovation focused” stock market, home of Apple, Google, and Facebook. However Twitter chose to be listed with the larger New York Stock Exchange.

The New York Post’s Mark DeCambre attributes the transfer to NYSE’s long courtship of Twitter– along with the reality that NYSE has more Twitter follower’s than the Nasdaq.

But the greatest factor might have to do with Twitter’s greatest competitor. Air conditionercording to Reuters, “many experts said the trading disruptions that occurred on Facebook’s Nasdaq launching likely played to NYSE’s favor.”

# 19 And NYSE isn’t really Taking Any Opportunities

On Saturday, October 26, 2013, NYSE carried out an unmatched system’s check in order to prevent any technical troubles on opening day. Financiers can rest simple understanding that the tests went well.

# 20 It has been a Strong Year for IPO’s

Reuters reports that, “Both NYSE and Nasdaq have actually said 2013 is shaping up to be their finest IPO year in majority a years.”

# 21 It’s a Booming market

The markets have actually been rising in the last year, specifically for online business. Facebook and LinkedIn have both doubled their share costs in the last year. Bloomberg states, “The environment for Web stocks is specifically hot, with the 77-member Bloomberg U.S. Web Index trading near the greatest assessment relative to the S&P 500 given that 2007.”

Simply puts, the time is ideal for Twitter’s IPO.

Should You Purchase Twitter?

Any person who informs you they understand exactly what’s going to occur with Twitter is either a liar or a psychic. Obviously, that does not stop experts from chiming in. Predictions run the range, from the dire…… 1″When you take a look at valuations and look at the absence of revenues and earnings, it seems to me just like the dot-com bubble. This market looks a little frothy and Twitter is the personification of a dangerous trade.”

— Matt McCormick, to Bloomberg

…… to the exuberant …

“Our own view on management is extremely beneficial offered our observations of decisions they have made to this day. We have a high degree of self-confidence that Twitter can continue producing sales growth for numerous quarters to come.”

— Matt Weiler, to Wall Street Journal

…… and everything in between.

Eventually, it comes down to whether you think in Twitter. It’s appraisal at over $ 10 Billion is based upon presumptions that it will remain to grow and increase revenue for years to come.

My Opinion:

I care about Twitter and think that it’s an unique platform that’s well-managed and well-positioned to mature in addition to mobile. However I’m a low-risk investor and no matter how you slice it, Twitter is a high-risk stock. For that reason, I will not be getting Twitter stock at any time quickly. That said, I wager Twitter’s opening day will go off without a drawback and its rate will complete higher than $ 30.

A Message from Twitter to Financiers


Included in the filing was this message for financiers from founder Jack Dorsey:

Twitter was born upon March 21, 2006, with simply 24 characters.

We began with a basic concept: share exactly what you’re doing, 140 characters at a time. People took that idea and enhanced it by utilizing @names to have public conversations, #hashtags to organize movements, and Retweets to spread out news around the globe. Twitter represents a service shaped by the individuals, for the individuals.

The mission we act as Twitter, Inc. is to give everyone the power to develop and share concepts and info immediately without barriers. Our business and earnings will constantly follow that objective in manner ins which improve– and do not detract from– a free and worldwide discussion.

Thank you for supporting us through your Tweets, your company, and now, your possible ownership of this service we continue to construct with you.



Jack’s likewise the creator of Square and a quite fascinating man. If you wish to discover more from the man behind Twitter, I’ve put together 9 company lessons from his fantastic life.

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