You must have a website, says Joel Widmer, founder of Fluxe Digital Marketing. Not only for the obvious — to have something to refer customers back to — but having a website builds your brand’s digital footprint. Keep your site simple and copy-driven with opportunities for email captures on every page.
Three easy steps to having your own website to sell products without spending a lot of cash are:
- Select a content management system (CMS), such as WordPress, which is popular for its user friendliness and is free.
- Register a domain name and subscribe to a hosting service, such as Host Gator, Bluehost or Arkeni Hosting. Arkeni hosting offers a $4.99 package for Word Press sites. I personally use HostGator and Arkeni Hosting both are very reliable.
- Customize your CMS with ecommerce-enabling plugins and themes. WooCommerce offers free ecommerce themes for WordPress, such as Storefront. Also, WP eCommerce and MarketPress are additional free ecommerce plugin options.
- Or for anyone setting up an e-commerce site, both Shopify and Squarespace are easy e-commerce platforms that allow you to build an e-commerce site yourself.