15 Best Practices for Responsible Responsive Web Design

15 Best Practices for Responsible Responsive Web Design


Responsive web design is not simply a matter of squeezing and stretching.

It’s about delivering one site countless methods depending upon the width of the screen.

Exactly what to add? What to eliminate? How to prioritize exactly what’s essential? Exactly what are the ramifications for search rankings? And how do you do all of that with simply one code base?

It truly takes a specialist to responsively code a website.

So we asked Tim Cross, among AwesomeWeb’s finest responsive web designers, to provide you understanding on exactly what it requires to build a correct, responsible, and responsive website.

Whether you employ Tim or choose to include responsiveness to your website yourself, keep this as a resource to understand what requires to be done.

1. Covert navigation menus.

On smaller screens concealing the primary navigation menu is a great way of keeping designs basic. An icon, text or mix of both indicates to the user where the menu is.

Your alternatives consist of an easy fall menu where the menu moves down and covers the main content below or the overlay approach where the menu expands and covers the entire screen.

BBC Sport utilizes a fall menu that broadens when pressed. As they have multiple collapsed menus on the exact same page, they use various calls to action to assist the user comprehend the hierarchy of the page.

Huge usages an overlay menu. They likewise use this menu style on the desktop view, keeping the burger icon visible and streamlining the content on the page.

2. Horizontal swipeable menus.

Another method to show menus on smaller sized screens is to keep it noticeable but let the content overflow off the edge of the screen. Showing part of the text cut off indicates that they can swipe to reveal.


The Guardian uses a clear, horizontal scroll menu, with an extra call to action to see “All” – – this looks like a drop down menu when pushed. An excellent example of using different methods in the area readily available.

The horizontal scroll menu on Google is a list of plain text links, that overflow off the edge of the screen – – a basic way of showing more content to the user. Each text link has drop down menu that appears when pressed.

3. Offer buttons and links huge, clickable locations.

Instead of making buttons smaller on mobile, make them bigger, so that they are easier to tap. In fact this doesn’t simply apply to small screens, it benefits them to be huge whatever the gadget – – from touch screen tablets to desktop PCs. Big buttons enhance functionality. In addition to making buttons larger, text links take advantage of being bigger. If, for example, you have a grid of news headlines, with a text link that says “Learn more” inside each of them, rather than making this the link, make the whole material obstruct a link, so that the user can click anywhere.

Easier to use. Much better experience for all.


The Add to Basket button on the Oliver Bonas site is large, clear and stands apart from the page with it’s contrasting colour.


The Pretty Eco-friendly Energy website has huge buttons, and huge, clickable locations on content list items.

4. Balance font style weights and sizes.

The size ratio in between headers and paragraph text should be well balanced. Large headers don’t look good on mobile, specifically if they stretch over a couple of lines. Everything ought to be resized appropriately.

Newer mobile devices have high-resolution screens, makings text more understandable and simpler to check out. You can afford to go a bit smaller sized on mobile screens and enhance the typeface sizes when you get to a larger display.


Nike use a chunkier weight of font on desktop, which works well in the banner. On mobile they lighten the typeface and reduce the size so that it fits on one line.


No Drama lowers it’s H1 titles on mobile so that they fit on the screen and don’t over power the page.

5. Ideal reading widths.

While making a design wider on bigger screens, it is essential to think about the line lengths of your content.

If a line of text is too long it’s harder to check out due to the fact that it’s hard to follow line-to-line. Likewise, having lines that are too time-outs the rhythm of reading as the eyes have to move back-and-forth frequently.

Common practise is to keep line lengths at about 60-75 characters. This can be accomplished by setting your text locations to have a max-width of approximately 500/700 pixels large.


99u keeps their pages well stabilized with optimal reading widths, basic share links and a well positioned sidebar that doesn’t detract excessive from the short article.


Along with having the best reading widths, The Guardian’s short article design is uncomplicated, with lots of white area and a clear, clutter-free sidebar.

6. Put crucial info near the top on mobile.

Show telephone numbers, contact info, get now call to actions, and so on at the top on mobile. Mobile users desire info quickly, however this likewise works well on any gadget.

Even with browser sizes being so varied now and the concept of the “fold” not truly existing any longer, putting key call to actions at the top of the page is still essential. For instance, on a ecommerce item details page it’s great to have the “Contribute to Basket” button noticeable to most of users, without them having to scroll.


Metris Kitchens positions it essential info near the top on mobile as it is essential for their users to see contact information (discover a display room) and conversion actions (demand a brochure) plainly and rapidly.

Ebay sees to it that the cost and the get it now button are plainly visible on mobile.

7. Change the order of material blocks when they collapse on smaller sized screens.

Decide exactly what is more vital to show initially on a little screen, then change the content order around – – this can be attained through CSS (and sometimes JS if the design is too complex).

If on desktop there is a text material block and an image block positioned alongside one another, choose exactly what is more appropriate.

Or a sidebar and a content location on a page – – on mobile if this collapses then the sidebar would be initially, and would push all the material down the page, therefore it would be good to switch this around on mobile.


In this editorial content piece from Brown Thomas, the item info is positioned first on mobile. On desktop the content order is exchanged around so that a way of life shot appears beside the product.


The Melanie F product details page puts the item image first on mobile, then rises the product information to sit side by side on desktop.

8. Concealing content on smaller sized screens.

On mobile you can simplify the design by concealing content that would be visible on larger screens, either by hiding it entirely or using tabs and accordions to show/hide material. This declutters the page on smaller sized screens and lets the user see all the essential information, with choices to view more if they want.


This item page on christianlouboutin.com simplifies it’s header and reduces product details on mobile, leaving the item image as the first content block.


On Selfridges the carousel of thumbnail images is eliminated on mobile, leaving simply basic left/right arrows to swipe through.

9. Showing more content on broader screens.

Having a larger screen allows you to push more material further up the screen. More content shows up to the user quickly, prior to they need to scroll. Layouts can broaden and accommodate more columns.


This portfolio grid view on Jimmy Gleeson increases it’s variety of visible products as the screen gets’ larger, enabling more more content to be shown even more up the page.


Smashing Magazine’s navigation layout is fairly complicated and alters a lot throughout different screen sizes. This is an example of actually thinking of the layout and maximising all space readily available per device and screen size.

10. Do not forget about tablets in picture mode.

In some cases this orientation either falls in with the small mobile layout, which is more standard and not utilising all the screen space readily available, or it gets lumped in with a desktop layout which can make the material all squashed up.

Better use of media inquiries in your css can get the design perfect.


The layout on this Protest product details page still has a lot of details in a smaller space, without distressing the proportions and spacing of the design.


The Firebox product information layout does not jeopardize anything in table portrait mode. Everything that appears on desktop is still there and the content exists in a well balanced and easy way.

11. Change expand image performance with long scrollable gallery pages.

On small gadgets, having an enlarge image window does not work if the image you are currently looking at fills the screen.

For image galleries, make use of a long scrollable page, or a swipeable carousel with left/right arrows. The long scrollable gallery likewise works well on tablet and desktop.


This image gallery on Apple utilizes a long scrollable page on desktop as well as mobile. The captions are gotten rid of on mobile to simplify the layout even more.


This item gallery on UrbanEars appears on the exact same page and broadens down after pushing a link. It’s keeps the fundamental good parts of a popup, ie. not going to a brand-new page, however then presents the images in a better, more useful way.

12. Optimise the UX for touch screens.

Add swipe gestures to banners, menus, image galleries etc.

. Touch screens are by nature instinctive to use, for that reason we can be more refined with navigational aides, e.g half an image off the screen on a carousel recommends that there is more material to come.

Hover occasions are inconsistent on touch screens. Disable these and replace with touch events. If the material to be shown on hover isn’t really important and simply fancy embellishment, then disable it on touch screens all together.


The hover states on the Born Group’s profile page are animated on desktop, and show the title of the job. As this information still needs to be available on touch screens the hover events are replaced with touch occasions – – one tap to see info, then another tap to see the task.


The Made website included swipe occasions to it’s house page banner. They clearly thought of their users and uses these touch events on the rest of the site, on places where it is natural to swipe – – for instance, on a carousel of items.

13. Usage less images.

A lot of results, like background gradients and button hover states, can be accomplished by pure html & & css. Pages load quicker, which is especially great for mobile, and less time is squandered developing lots of graphics.

Using fonts for your icons indicates you do not need to create images. They are scalable, have cleaner edges, load quicker, and benefit retina screens. This optimisation works great on all devices and screens.


The desk.com site utilizes icon font styles well. Including colour, which is as simple as changing a font colour, is a fantastic method to include more effect to your page.


The Pretty Eco-friendly Energy site utilizes huge icon typefaces for it’s area headers. Increasing the size of icon font styles is uncomplicated and does not require editing images.

14. Responsive videos.

This method allows for videos of any size to react to gadget size automatically, without needing to set explicit heights or widths on the video itself.

It’s achieved with just a couple of lines of css. This works well with videos placed straight on the page and in iframes.


The videos on Anyilu stretch across the page and fill the entire area. This offers the page excellent effect. They respond and resize immediately on various screen sizes.


The embedded video’s on Brown Thomas usage iframes and are totally responsive. No heights or widths are defined, enabling easy content management and fast page creation.

15. The fold no longer exists.

Gadgets are smaller, taller, broader, and longer.

It’s not crucial to stuff everything at the top of the page. Let pages breath and broaden with long, flowing material blocks and generous spacing.

People naturally scroll. By providing them more content below the “fold” you’re in fact welcoming them to be more engaged with the page and to read your material.


The iMac item page on Apple is a long, flowing page, with lots happening as you scroll. The experience pulls you in. They likewise use a taken care of nav, so that the crucial call to actions, i.e. Buy Now, are still noticeable as you move down the page.


The Sonos product pages have a good balance between fixed width content text obstructs and wider, complete screen image panels. This keeps the page intriguing and more appealing as you scroll. The spacing is well balanced without it being overcrowded.


Examine your Analytics. I bet mobile traffic is a greater portion than you believe. And I bet it’s growing month-to-month.

If your website isn’t responsive, each and every single mobile user that pertains to your site is having a disappointment.

Even if it is responsive, I make certain there are a number of areas where it can be enhanced.

Responsive website design is my specialty. I can work on any website, WordPress, Modx or otherwise. My customers typically have at least 10,000+ monthly gos to and I charge $ 1,500 – – $ 3,000 depending upon the intricacy of your site.

Hire me when, I’ll do the job right, and you’ll never have to fret about a bad mobile experience ever once again.


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